Profile
Nathan Jendusa, director of relationship development at The BREAKTHRU Multi-Family Office, helps families navigate the questions that often come after decades of building a business. “My father and I work together, so we understand firsthand both the opportunity and the complexity of a family business,” he says.
His path into the industry followed opportunity rather than a fixed plan. After earning an economics degree from the University of Wisconsin–Madison and master’s degrees in business and sports administration from Ohio University, an internship at BREAKTHRU introduced him to business consulting and leadership development.
Breakthrough Strategies Inc. owns The BREAKTHRU Multi-Family Office, and Jendusa works across both. His focus broadened from strategic planning and business growth into succession, ownership transitions, and legacy planning. Today, he helps families think about how their business, family, and financial lives fit together.
Jendusa credits his father, Jerry, as one of two mentors who shaped his approach. “He has taught me about entrepreneurship, growth strategy, business development, and the importance of building a culture where people can succeed,” he says. Working alongside him has also pushed Jendusa to develop his own identity within the family business.
His second mentor, Shawn Eichorst, director of athletics at the University of Wisconsin–Madison, has influenced him differently. Jendusa values the positivity and respect Eichorst brings to his relationships. Between the two mentors, he says he has learned that ambition and humility can coexist.
That grounding carries into how Jendusa works with clients. His strongest professional quality, he says, is empathy. “I do not want someone to feel they are being sold a solution before they have been heard,” he says. “My first question is not, ‘What can we sell?’ It is, ‘What does this person actually need?’”
That philosophy also shapes how he thinks about wealth. For Jendusa, it is about more than an investment portfolio or balance sheet. It is about helping families align their work, relationships, financial resources, and long-term goals.
This perspective extends to the next generation. “I do not believe success should automatically mean taking over the family business. It may mean becoming a capable owner, contributing in a different role, or pursuing something entirely new,” he explains.
One of his proudest professional moments was helping a business owner find the right buyer for their company. “It was helping the owner reach an outcome they felt good about, with employees landing in a positive situation and the business moving into its next chapter,” he says.
“Being considered for this recognition is humbling,” Jendusa says. “It has encouraged me to think more intentionally about where I can make a lasting contribution, while reminding me how much I still have to learn.”
Looking ahead, he hopes to combine his background in business and sports to support entrepreneurs, athletes, and entertainers through major transitions. Whether someone is selling a company, leaving a playing career, or preparing the next generation, his focus is helping connect financial success with family, purpose, and long-term legacy.
W160 S6550, Commerce Dr, Suite 210, Muskego, WI 53150
414 837 5337
nathanj@realbreakthru.com
linkedin.com/in/nathan-jendusa-mba-msa-127a07163
breakthrufamily.com
Nathan Jendusa
Director, Relationship Development
The BREAKTHRU Multi-Family Office
Read on
Special Report
Home
Bio
Milestones
2022
2025
2018–2021
2021–present
Present
Business Development Manager and Strategy Coach at The BREAKTHRU Multi-Family Office
2022
Director, Relationship Development at The BREAKTHRU Multi-Family Office
2025
Financial Advisor at Fitzgerald Wealth Management
2018–2021
Senior Vice President, Financial Advisor at Wealth Enhancement
2021–present
President of Richards, Lathrop & Associates
Present
Milestones
“I know this seems pretty simple, but [my philosophy] is always doing what’s right for clients and not what is best for me”
Collin Bruce,
Dominion Lending Centres
“I had to crawl my way out of debt and build up my mortgage business. I never forget that feeling, and I try to never take a new lead for granted. Every deal counts”
Collin Bruce,
Dominion Lending Centres
The professional philosophy that underpins all of it is strikingly basic – and Bruce knows it. “I know this seems pretty simple,” he says, “but always doing what’s right for clients and not what is best for me. I never have to worry about something coming back to me from a previous client.”
He has helped clients through years-long credit rehabilitation without earning a cent along the way. He has never placed a client in a product he wasn’t prepared to fully stand behind. The result is a practice built on trust generating its own momentum: repeat business and referrals that arrive without prompting, from clients who know the difference between a broker who serves them and one who services a transaction.
In Alberta, where Bruce has built a particularly strong market presence, his name is amplified by a heavy advertising campaign across television and radio – channels he values not simply for reach but for credibility. The ads, he notes, help legitimize him in a market where clients are choosing who to trust with some of the largest financial decisions of their lives. Alongside that visibility, he has cultivated deep relationships with builders and financial planners, creating a diversified pipeline of leads that insulates the business against the inevitable swings of the rate cycle.
The operational side of the business has evolved with equal deliberateness. The appointment of a dedicated ‘Director of Wow’ – a role conceived to ensure every client interaction exceeds expectation – and the adoption of Dominion Lending Centres’ Gold Rush CRM platform have together driven a meaningful uplift in repeat client business over the past year.
The present year of 2026 brings its own complexities. With clients emerging from a period of historically low rates and confronting sharply higher mortgage costs, Bruce has tilted his focus toward refinancing – helping existing borrowers navigate a transition that, for many, has been genuinely painful. He is also investing in AI tools to sharpen lead generation and streamline internal processes, a measured embrace of technology from someone who has never confused efficiency with the thing it is meant to serve.