Profile
Brett Long serves as a partner and chief operating officer at TM Advisors, where he oversees key business functions, streamlines operations, and nurtures client relationships to ensure exceptional service and strategic financial planning.
Long holds several professional designations, including Certified Financial Planner and Chartered Retirement Planning Counselor. These credentials reflect his commitment to delivering comprehensive, well-rounded financial advice. His areas of specialization include investment analysis, financial modeling, tax planning, financing, and retirement planning, allowing him to help clients navigate a wide range of financial challenges with precision and insight.
Long is also committed to continuous learning and staying up to date with industry developments to provide clients with current and effective strategies. He believes his combination of technical expertise, strategic vision, and client-centered approach allows him to create meaningful value for TM Advisors and its clients.
3150 Livernois Rd #175, Troy, MI 48083
248 688 9399
brett@tmadvisors.com
Iinkedin.com/in/brett-long-50 b5843b5
tmadvisors.com
Brett Long
Partner
TM Advisors
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Special Report
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Bio
Milestones
2015
2018
2022
2023
2024
Started career at Plante Moran Financial Advisors
2015
Earned Certified Financial Planner (CFP) designation
2018
Joined TM Advisors
2022
Named Chief Operating Officer at TM Advisors
2023
Named Partner at TM Advisors
2024
Milestones
“I know this seems pretty simple, but [my philosophy] is always doing what’s right for clients and not what is best for me”
Collin Bruce,
Dominion Lending Centres
“I had to crawl my way out of debt and build up my mortgage business. I never forget that feeling, and I try to never take a new lead for granted. Every deal counts”
Collin Bruce,
Dominion Lending Centres
The professional philosophy that underpins all of it is strikingly basic – and Bruce knows it. “I know this seems pretty simple,” he says, “but always doing what’s right for clients and not what is best for me. I never have to worry about something coming back to me from a previous client.”
He has helped clients through years-long credit rehabilitation without earning a cent along the way. He has never placed a client in a product he wasn’t prepared to fully stand behind. The result is a practice built on trust generating its own momentum: repeat business and referrals that arrive without prompting, from clients who know the difference between a broker who serves them and one who services a transaction.
In Alberta, where Bruce has built a particularly strong market presence, his name is amplified by a heavy advertising campaign across television and radio – channels he values not simply for reach but for credibility. The ads, he notes, help legitimize him in a market where clients are choosing who to trust with some of the largest financial decisions of their lives. Alongside that visibility, he has cultivated deep relationships with builders and financial planners, creating a diversified pipeline of leads that insulates the business against the inevitable swings of the rate cycle.
The operational side of the business has evolved with equal deliberateness. The appointment of a dedicated ‘Director of Wow’ – a role conceived to ensure every client interaction exceeds expectation – and the adoption of Dominion Lending Centres’ Gold Rush CRM platform have together driven a meaningful uplift in repeat client business over the past year.
The present year of 2026 brings its own complexities. With clients emerging from a period of historically low rates and confronting sharply higher mortgage costs, Bruce has tilted his focus toward refinancing – helping existing borrowers navigate a transition that, for many, has been genuinely painful. He is also investing in AI tools to sharpen lead generation and streamline internal processes, a measured embrace of technology from someone who has never confused efficiency with the thing it is meant to serve.