Profile
“We believe effective advising means helping people understand not just what questions they have, but the depth behind them. Teaching this way deepens relationships and leads to lasting connections”
Michael Bisaro,
StraightLine
Optimism, education and persistence have been the keys to long-term success for Michael Bisaro, president and CEO of StraightLine. The 2025 Hot Lister balances a clear company vision along with an ability to remain flexible amid unpredictable industry shifts.
Bisaro’s biggest career achievement in the wealth management industry has been purchasing and operating StraightLine with his wife, Elizabeth – a challenging yet rewarding feat for the husband-and-wife duo.
The success of StraightLine has been built upon deep relationships with its clients, an imperative that Bisaro amplifies at the firm.
“I believe I’ve always had a good ability to connect with people who are in a lot of different positions and are motivated by a lot of different things. Communication is probably the single most important skill in our industry, and I’ve always tried to be an effective communicator,” he says.
By maintaining an education-first mindset for its advisors and clients, StraightLine is also able to cultivate relationships that go far beyond returns.
“We believe effective advising means helping people understand not just what questions they have, but the depth behind them. Teaching this way deepens relationships and leads to lasting connections,” he notes. “We’ve always prioritized teaching, and I believe that’s the most effective foundation for advisors.”
Having stepped into his leadership role recently, Bisaro has focused much of his effort on finding the time to continue his excellence as a financial advisor along with providing his team with the guidance needed to thrive. Acknowledging that no one can do everything by themselves, Bisaro has been proactive in strategic hirings and new tools within the firm.
165 Kirts Blvd., Suite 100, Troy, MI 48084
248 269 8366
mbisaro@straightline.com
linkedin.com/in/mikebisaro
www.straightline.com/investmentnews-hot-list-mike-bisaro.html
Michael Bisaro, AIF®
President and CEO
StraightLine
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“Transitioning from a pure advisory focus to a combined leadership and advisory position has made balancing all responsibilities with limited time especially difficult. To address this, we’re bringing in people who can share the load, training our team to handle more, and implementing new tools to boost productivity”
Michael Bisaro,
StraightLine
1997–2001
2002–2004
2004–2020
2020–Present
2018–Present
Studied finance and marketing at New Mexico State University
1997–2001
Financial Advisor at Wachovia Securities
2002–2004
Vice President and Regional Director at StraightLine
2004–2020
President and CEO at StraightLine
2020–Present
Launched The Advisor Authority, a training company that mentors financial advisors through her Elite Advisor Success System™, helping them create their own scalable businesses
2018–Present
Milestones
Milestones
Sept 2021
Feb 2022
Apr 2022
Jul 2022
Aug
2022
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Sept 2021
Month-on-month market share growth commences
Feb 2022
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Apr 2022
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Jul 2022
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
“Transitioning from a pure advisory focus to a combined leadership and advisory position has made balancing all responsibilities with limited time especially difficult,” he says. “To address this, we’re bringing in people who can share the load, training our team to handle more, and implementing new tools to boost productivity. It’s just as challenging as I expected, especially letting go of tasks I once handled directly. Ultimately, it all comes back to managing capacity, time, and the continual adjustments that come with it.”
With an aging wealth management industry, Bisaro has placed much of StraightLine’s attention on internal mentorship. By partnering with various universities, Bisaro and StraightLine are providing opportunities for the advisors who will be carrying the industry’s torch into the next era.
“The mentoring aspect of what we’re doing has really defined our corner of the industry. It’s become central to how we grow, not just as a firm, but as individual professionals. Mentorship allows us to expand our capabilities beyond ourselves and ensures that knowledge and experience are carried forward,” he explains.
“Of course, there’s a practical benefit to our firm in cultivating future talent, but it goes far beyond that. The industry needs this. People need this. Supporting and developing the next generation of advisors is a natural and essential extension of who we are and what we do.”