Headquarters:

Waukesha, WI

Year founded:

1985

Number of employees:

Phone:

262 446 8150

Email:

iag@lpl.com

Website:

iagwealthpartners.com

LinkedIn:

linkedin.com/company/investors-advisory-group

“Restructuring inherited and legacy positions is a particular strength of our firm because of our ability to carefully evaluate existing security positions”

Thomas Carhart, South Street Advisors LLC

IAG Wealth Partners LLC

Lori A. Watt, CFP®

Founder, President, CEO

Christopher W. Mitchell, CFP®

Managing Partner, Financial Advisor

Scott D. Heins, CFP®

Partner, Chief Investment Officer, Financial Advisor

Leadership

When Lori A. Watt started IAG Wealth Partners, she wanted to create an environment where everyone – clients, as well as the IAG Team serving them, has the greatest opportunity to pursue their dreams. In a world where numbers can be overwhelming, Watt has found that personal relationships and a commitment to service are key in guiding clients along the different stages of their financial journey toward pursuing their goals and dreams. IAG Wealth Partners strives to maintain a warm and inviting environment where every client, advisor, and member of their staff feels truly valued. Watt not only loves working with clients but also enjoys mentoring younger advisors. Their careers and personal growth are a very important part of what makes the firm special. Watt and her husband, Dick, reside in Oconomowoc, WI and Tampa, FL.

Founder, President, CEO

Lori A. Watt, CFP®

Christopher W. Mitchell credits his grandmother for getting me interested in investing. When he was a kid, his grandmother bought Ford Motors stock for him and he has been fascinated with investing ever since. With a passion for helping people, Mitchell has a natural interest in investment and financial planning. He especially enjoys getting to know his retired clients. They have a wealth of life experience and insight on the world that inspires him and builds his perspective. Mitchell believes the fundamental key to IAG’s success is its integrity and holistic approach to financial planning. Its investment strategies are designed with a purpose and incorporate thoughtful attention to clients’ planning needs. Mitchell and his wife live in Brookfield with their son and daughter.

Managing Partner, Financial Advisor

Christopher W. Mitchell, CFP®

Scott D. Heins sincerely enjoys working with people and making a difference in their lives. Helping clients find ways to make better financial decisions and pay less in taxes is rewarding because it enables them to further their personal goals. Heins didn’t initially intend to work in the financial planning and investment world. In fact, he studied secondary education in college. However, he believes God has a way of guiding people where they are meant to be and his path led to a career at IAG. Now, he can’t imagine being happier working anywhere else. Heins and his family live in the non-bustling metropolis of Ixonia.

Partner, Chief Investment Officer, Financial Advisor

Scott D. Heins, CFP®

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Thomas C. Peterson

Partner, Financial Advisor

Thomas C. Peterson is a seasoned wealth advisor dedicated to guiding clients through the complexities of retirement planning. With 22 years of experience, Peterson has honed his ability to create tailored financial strategies that aim to protect and grow assets. His accounting background is a cornerstone of his approach. He leverages this expertise to develop comprehensive tax-efficient plans that help clients pursue their long-term goals. His deep understanding of the unique challenges faced by retirees allows him to provide invaluable guidance on maintaining lifestyle, optimizing income, and mitigating risks. A lifelong resident of Wisconsin, Peterson enjoys spending time outdoors with his family. He and his wife, Katy, are proud parents of five children.

Partner, Financial Advisor

Thomas C. Peterson

Rusty J. Peterson

Partner, Wealth Consultant

At its core, IAG Wealth Partners is a family helping other families. Rusty J. Peterson’s clients’ love of life and dedication to taking care of their families, no matter what, inspires him daily. He strives to meet this challenge by providing guidance and supporting his clients’ financial objectives, throughout the planning process and their journey in life. Working at IAG, he has come to appreciate the value of an organization that truly cares about building, maintaining, and nurturing deeper client relationships – something many firms neglect. Peterson and his wife, Marna, live in Delafield, WI.

Partner, Wealth Consultant

Rusty J. Peterson

IAG Wealth Partners is an independent, full-service financial planning and wealth management firm dedicated to helping clients achieve their personal financial goals. With a client-first approach and a strong team-oriented culture, IAG Wealth Partners provides personalized advice tailored to each individual’s lifestyle and aspirations. Their independence and commitment to integrity foster trust and confidence as they guide clients through their financial journey. Recognizing that every client has unique experiences, motivations, and resources, IAG Wealth Partners collaborates to develop strategic short- and long-term financial plans. Understanding that life rarely follows a predictable path, they help clients navigate unexpected challenges and seize new opportunities. Whether you’re just beginning to plan for the future or facing significant life changes, IAG Wealth Partners is here to be your trusted guide every step of the way.

“Our disciplined investment process helps position our clients to reap the benefits of rising securities markets at an appropriate level of risk”

Thomas Carhart, South Street Advisors LLC

Anne C. Sapienza, CRPC®

Partner, Financial Advisor

Jennifer Von Ruden

Partner, Chief Compliance Officer, HR Director

Brad Carroll

Director of Operations

Liane Brown

Partner

Since he was a child, the financial markets have fascinated Anne C. Sapienza and very often her grandparents would give her stocks as holiday gifts. They would sit together, pouring over the financial pages of the newspaper, watching the progress of her investments, as she learned the importance of planning for the future by saving and investing. This is the same one-on-one approach she takes with all of her clients. Sapienza enjoys anything that takes her outdoors. She has a passion for service and is a member of the Ambassadors of Generous Giving Board of the National Christian Foundation. She and her husband, Tim, reside in Summit, WI.

Partner, Financial Advisor

Anne C. Sapienza, CRPC®

IAG is an extension of Jennifer Von Ruden’s family. She is proud to work for an organization that truly cares about its employees and clients. She enjoys collaborating with the dedicated team of professionals that IAG has built. Each person has their specialty and they all come together as a team to provide exceptional services to their clients. Von Ruden is proud to say that IAG genuinely looks out for its clients’ best interest and assists them in pursuing their dreams and financial goals. She and her husband, Jason, and their two daughters live in the Village of Dousman.

Partner, Chief Compliance Officer, HR Director

Jennifer Von Ruden

As the leader of the operations team, Brad Carroll is responsible for ensuring that every client receives the best experience possible. He works closely with his team to keep them informed of any regulatory and procedural changes. As the leader of the operations team, he is responsible for ensuring that every client receives the best experience possible. He works closely with his team to keep them informed of any regulatory and procedural changes. Carroll trains each team member in the fine art of building solid client-advisor relationships. They work together with the advisors to synthesize complex strategies and fulfill many needs for their clients and the firm. He loves the people he works with and considers them a second family. Anyone who works with them would feel like family, too.

Director of Operations

Brad Carroll

Liane Brown is committed to representing individuals who have suffered serious personal injuries and to families who have suffered the loss of a loved one. Her practice concentrates on personal injury law, including accident benefits, motor vehicle collisions, medical malpractice, occupiers’ liability, product liability and wrongful death cases.

Partner

Liane Brown

Partner

Liane Brown

Ben Irantalab enjoys the complexities of personal injury litigation. His practice is exclusively devoted to representing clients with brain injuries, spinal cord injuries, and severe orthopedic injuries. For him, the cases that require special creativity and thinking outside the box are the most gratifying.

Partner

Ben Irantalab

On a larger scale, HSH handles class action and mass tort lawsuits representing groups of people injured by dangerous products, medications, medical devices, and negligent organizations. The HSH team is known for providing caring and attentive service to clients, and is proud of the firm’s excellent reputation within the legal and medical communities.

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“We will continue to strengthen our service proposition and customer experience as a key differentiator, as we build on the momentum we have achieved to date across multiple business lines and territories,” says McLean. “Our im is to continue to grow our market relevance and strengthen our partnerships with our strategic brokers as we expand our leadership position in key sectors. “We will also continue to invest in talent. We are committed to drawing from the broadest pools of talent, and to creating an environment that attracts and retains stellar employees. We recognise the importance of building teams that are diverse, collaborative, and innovative and are dedicated to cultivating a supportive and inclusive workplace culture in which all our employees can thrive.”

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Stephen Kerr

Chief Executive Officer, Asia

Nicki Dunn

Chief Client Officer

Nigel Cook

Chief Executive Officer, Singapore Head of Major Complex Loss, Asia

John Law

Chief Executive Officer, China

Alexa Tang

Chief Executive Officer, Hong Kong

Aldrin Wong

Chief Executive Officer and Managing Director, Malaysia

Andri Dirgantara

President Director, Indonesia

Pam Chhabra

Manager – Residential Strata

Adam Basaldella

Manager – Claims

Adam Basaldella

Manager – Claims

Nuts and bolts Along with extensive training in the algorithms used in South Street’s investment process, the firm’s analysts and portfolio managers are taught the fundamentals of business and financial analysis. While most firms are moving toward the use of third-party mutual funds and ETFs in portfolio construction, South Street possesses this research capability, and it also has the ability to identify undervalued investment opportunities that fit its clients’ financial picture. Carhart comments, “For instance, restructuring inherited and legacy positions is a particular strength of our firm because of our ability to carefully evaluate existing security positions.” What has inspired clients to remain with South Street for so long is the firm’s holistic approach that applies the same investment criteria to allocation decisions across multiple asset classes and security selection for equities, bonds, and other publicly traded instruments. The firm’s portfolios only hold individual securities that have been fully vetted and researched by its experienced investment team. Several algorithms are employed to identify purchase candidates in the yield, growth, and technology sectors. Depending on their income and risk profiles, clients often hold a variety of securities, from traditional common stocks and bonds to publicly traded master limited partnerships and gold-bullion-backed ETFs. “While securities are drawn from a universe of over 19,000 companies, we are a concentrated manager that typically holds 25 to 30 issues in our clients’ equity component,” says Carhart. “Candidates for in-depth fundamental business analysis must pass a set of rigorous screening criteria that have tended over time to be reliable indicators of future business and financial success.”

Meticulous onboarding The key building block in South Street’s process is earning the trust of all new clients by ensuring they and their advisors’ visions align. Early discussions focus on return expectations, income requirements, and risk tolerance. Carhart says, “Based on these conversations, we will model projected investment returns, income generation, and capital appreciation for a number of different portfolio mixes over a 10-year time frame. After further discussion, we agree on a set of guidelines that often are summarized in an investment policy statement. These guidelines are not static, but can change along with the client’s evolving financial picture.” Another fundamental of South Street’s approach is a give-and-take relationship between the firm and the client, which reinforces the trust critical to success. “In our view, talk about trust and personal relationships means little if a client doesn’t see market-beating gains in portfolio value over time. Our disciplined investment process helps position our clients to reap the benefits of rising securities markets at an appropriate level of risk,” says Carhart. Due to its longevity, record of success, and satisfied clientele, South Street is a firm comfortable in its own skin. Its team knows who they are and will continue to do so.

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“At the end of the day, many individual wealth managers tout personal service, custom portfolio management, and responsiveness, but few can match South Street Advisors’ record of wealth creation since its inception 26 years ago.”

Stephen Owen, South Street Advisors LLC

Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through IAG Wealth Partners, a Registered Investment Advisor and separate entity from LPL Financial.