Profile
Rose Price, CFP®, AIF® is a Partner and Financial Advisor at VLP Financial Advisors, where she has dedicated more than 25 years to helping clients make clear, confident decisions about their financial lives. She works primarily with busy executives approaching retirement who are navigating complex compensation structures, equity awards, and employee benefits. Her goal is to simplify complexity and provide a coordinated financial plan that allows clients to focus less on managing details and more on achieving their long-term goals.
In addition to her work with executives, Price develops comprehensive financial plans and investment strategies tailored to each client’s needs. Her approach emphasizes clarity, structure, and long-term alignment, helping clients understand their options and move forward with confidence.
Price is also a recognized leader in the financial planning profession. She previously served as president and longtime board member of the Financial Planning Association of the National Capital Area, where she contributed to advancing standards and education within the industry. She continues to play an active advisory role as a member of the Advisory Engagement Council Emeritus at Cetera Financial Group, offering insight and feedback to its leadership.
Her professional recognition reflects both her technical expertise and her long-standing commitment to client relationships, trust, and service excellence.
8391 Old Courthouse Road, Suite 203, Vienna, VA 22182
703 356 4360
rprice@vlpfa.com
linkedin.com/in/rose-price-cfp®-aif®-12b50b8
vlpfa.com
Rose Price
Partner and Financial Advisor
VLP Financial Advisors
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Bio
Milestones
2026
Present
2021–present
2021–2025
Present
Certified Financial Planner (CFP®)
Accredited Investment Fiduciary (AIF®)
$3 million advisory relationship minimum
2026
Principal, Private Client Group at Pinnacle Associates since 2002
Present
Senior Financial Advisor and Designated Supervisor at Cascade Guided Wealth
2021–present
Lead Advisor at Empirical Wealth Management
2021–2025
Lead Advisor and Principal at Empirical Wealth Management since 2025
Present
Milestones
“At this stage in my career, I’m not trying to impress clients with technical language. I’m focused on helping them make better decisions”
William Chan,
Modern Vision Planning, Sterling Mutuals Inc.
“A message is only as strong as the receiver’s ability to understand it. Good intent isn’t enough if the client can’t clearly see the benefits and trade-offs”
William Chan,
Modern Vision Planning, Sterling Mutuals Inc.
Securities offered through Cetera Wealth Services, LLC, member FINRA/SIPC. Advisory Services offered through Cetera Investment Advisers LLC, a registered investment adviser. Cetera is under separate ownership from any other named entity. VLP Financial Advisors, 8391 Old Courthouse Rd., Suite 203, Vienna, VA 22182. 703-356-4360.